PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
In today's digital age, the internet has become an indispensable tool for information, entertainment, and connectivity. With just a few clicks, users can access a vast array of content, ranging from educational resources and news to movies and social media platforms. However, this ease of access also comes with its own set of challenges, particularly when it comes to searching for and consuming online content.
Empowering Young Voices
(e.g., episode 420 of a long-running series) or a time stamp. Genç Kız : This is a Turkish phrase that translates directly to "young girl" "young woman." Derin Anal : This is also Turkish; video title judy rose 420 genc kiz derin anal
The Influence on Identity and Self-Perception Navigating Online Content: A Guide to Safe and
: A string of tags used on platforms like TikTok or YouTube to reach specific Turkish-speaking audiences or niche communities. Specific Fan or Niche Video Empowering Young Voices (e
The video seems to have gained attention due to its provocative title. However, without being able to verify the actual content, it's difficult to provide a comprehensive review.
If you're looking for information on a specific topic or would like to discuss a related subject, I'm here to help. Some possible discussion topics could include:
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
