The citation " Schiffman, L. G., & Kanuk, L. L. Consumer Behavior
Psychological Factors: Motivation, personality, perception, and learning. Societal Influences: Culture, family, and reference groups. The citation " Schiffman, L
In the fast-paced world of marketing, understanding why a buyer clicks "add to cart" or walks away from a shelf is more critical than ever. The foundational text that has guided MBA students, marketing professionals, and Ph.D. candidates for decades remains a seminal work: Schiffman L G & Kanuk L L (2010) Consumer Behavior, 10th ed., Pearson Prentice Hall (2021). User-generated content (before "influencer" was a job title)
If you are a student wondering how to cite this source for a paper written in 2021 (or a marketer writing a white paper), here is the standard APA 7th edition format: In the fast-paced world of marketing, understanding why
The authors delve deep into the internal factors that influence a purchase. This includes:
2. Motivation (The Maslow connection) The book revisits Maslow’s Hierarchy of Needs. In a post-pandemic world (2021), this hierarchy shuffled. Safety and health (Physiological/Safety) temporarily overtook Esteem (Luxury goods). Schiffman’s model predicted this—when a need is threatened, motivation shifts instantly.
The citation " Schiffman, L. G., & Kanuk, L. L. Consumer Behavior
Psychological Factors: Motivation, personality, perception, and learning. Societal Influences: Culture, family, and reference groups.
In the fast-paced world of marketing, understanding why a buyer clicks "add to cart" or walks away from a shelf is more critical than ever. The foundational text that has guided MBA students, marketing professionals, and Ph.D. candidates for decades remains a seminal work: Schiffman L G & Kanuk L L (2010) Consumer Behavior, 10th ed., Pearson Prentice Hall (2021).
If you are a student wondering how to cite this source for a paper written in 2021 (or a marketer writing a white paper), here is the standard APA 7th edition format:
The authors delve deep into the internal factors that influence a purchase. This includes:
2. Motivation (The Maslow connection) The book revisits Maslow’s Hierarchy of Needs. In a post-pandemic world (2021), this hierarchy shuffled. Safety and health (Physiological/Safety) temporarily overtook Esteem (Luxury goods). Schiffman’s model predicted this—when a need is threatened, motivation shifts instantly.