Kill the Weekly Report: Sage Owis argues weekly reports create "laggard cultures." Move to live dashboards that only track three things: Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Friction Score (how many clicks to conversion).
Audit Your "Because": When a campaign fails, the standard answer is "bad creative." Owis asks "Why?" five times. (e.g., Low CTR → Bad headline → Lack of relevance → Wrong audience segment → No segmentation data being fed to ad platform).
The "Sage Question": Before launching any campaign, ask your team: "If this ad were a person, would I trust them with my wallet?" If the answer is no, delete the asset.
Visual Aesthetic: Content frequently uses bright, "preppy" or "soft" aesthetics (like lemons, sunflowers, and sage green themes) common in the Tomodachi Life roleplay and fan communities.
Scan: The user ignores noise but notices inconsistency.
Anchor: A low-friction commitment (e.g., a quiz vs. an email sign-up).
Glide: Using "choice architecture" to remove decision paralysis.
Extend: Post-purchase loops that turn customers into data nodes.
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