Rokeach M 1973 The Nature Of Human Values Pdf Top |top| 【NEWEST ✓】
In his seminal 1973 work, The Nature of Human Values , social psychologist Milton Rokeach
- Academic libraries – many hold physical or digital copies (via interlibrary loan).
- Google Books – limited preview sometimes available.
- Internet Archive (archive.org) – may have a scanned lending copy for non-commercial research.
- University databases – search your institution’s catalog for “Rokeach 1973 Nature of Human Values.”
- Purchase used copies – available via AbeBooks, Amazon, or second-hand academic sellers.
Instrumental Value | Definition, Examples & Importance - Lesson rokeach m 1973 the nature of human values pdf top
- Universality vs. Cultural Specificity: While all humans possess the same 36 values (universal structure), the ranking of those values changes by culture. For example, Americans in 1973 ranked "Freedom" very high, while other cultures ranked "Equality" or "National Security" higher.
- Values Drive Behavior: Rokeach famously demonstrated that changing a person's self-awareness about their value hierarchy could lead to long-term behavioral change (e.g., joining the NAACP or changing study habits).
- Value Conflict: The book explains cognitive dissonance as a result of contradictions within one's own value system. For example, holding "Ambitious" (Instrumental) high but "Family Security" (Terminal) low creates internal tension.