Dr. Rajan Saxena's Marketing Management , particularly the 6th edition, is a foundational textbook for Indian business studies that integrates modern digital marketing trends and case studies. It covers critical areas including consumer behavior, market research, and strategic marketing within the Indian context. For a detailed overview of the text, visit Google Books
Dr. Saxena, a former Vice-Chancellor of NMIMS and former Director of IIM Indore, is one of India's most respected marketing academics. His work is known for bridging global marketing theories with the unique complexities of the Indian marketplace. Core Themes in Rajan Saxena’s Marketing Management
: Focuses on building long-term relationships rather than just transactions. Innovation & Adaptation
Promotion: Integrated marketing communications (IMC) to build brand awareness.
Dr. Rajan Saxena's Marketing Management , particularly the 6th edition, is a foundational textbook for Indian business studies that integrates modern digital marketing trends and case studies. It covers critical areas including consumer behavior, market research, and strategic marketing within the Indian context. For a detailed overview of the text, visit Google Books
Dr. Saxena, a former Vice-Chancellor of NMIMS and former Director of IIM Indore, is one of India's most respected marketing academics. His work is known for bridging global marketing theories with the unique complexities of the Indian marketplace. Core Themes in Rajan Saxena’s Marketing Management rajan saxena marketing management pdf46
: Focuses on building long-term relationships rather than just transactions. Innovation & Adaptation Editions vary: Verify the edition or academic year
Promotion: Integrated marketing communications (IMC) to build brand awareness. Dr. Rajan Saxena's Marketing Management