Before I proceed, I'd like to clarify a few things:

Keywords: Mamih Dinda, Omek Ngangkang, Luar Biasa, Indonesian youth culture, digital lifestyle, entertainment sociology, meme studies.

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2. Theoretical Framework

2.1. Meme Theory & Cultural Transmission

Richard Dawkins’ notion of the meme as a cultural replicator (1976) remains a cornerstone for analyzing how ideas spread online. Shifman's (2014) three‑dimensional model—content, form, and process—guides our analysis of Mamih Dinda content, its visual form (short‑form videos, GIFs, stickers), and the diffusion process (algorithmic recommendation, cross‑platform sharing).

5.2. Ritualised Social Practices

  1. Café‑Gigs – Monthly meet‑ups at indie cafés where “Luar Biasa” creators perform live omek skits.
  2. Swag‑Swaps – Exchange of limited‑edition merch (e.g., enamel pins with the phrase “Mamih Dinda”) to reinforce belonging.
  3. Flash‑Mimic Challenges – Participants mimic a pre‑selected ngangkang dance in public spaces, uploading the clip with the #LuarBiasa hashtag.