The phenomenon of a face being covered by a viral video and social media discussion refers to a situation where an individual's face is concealed or obscured, often intentionally, during a video recording that spreads rapidly across online platforms. This can happen for various reasons, including attempts to protect the person's identity, reactions to controversial or embarrassing situations, or as part of a prank or joke that escalates into a viral sensation.
Hertz, M., Jelen, A., & christensen, s. (2017). The impact of viral videos on mental health. Computers in Human Behavior, 66, 756-765.
A growing movement among parents and public figures focuses on covering faces for safety: The "Emoji Face" Trend:
The Viral Video: A Brief Background