Introduction to Research Methodology
Slide 1: Title
Slide 2: Meaning of Research – “an original contribution to existing knowledge”
Slide 3: Objectives – to gain insight, describe accurately, test hypotheses
Slide 4: Motivation – desire to solve, serve, or gain credit
Slide 5: Types – Descriptive vs. Analytical, Applied vs. Fundamental, Quantitative vs. Qualitative, Conceptual vs. Empirical
Slide 6: Research Approaches – Longitudinal, Cross-sectional, Experimental, Ex-post facto
Slide 7: Significance – policy, problem-solving, theory building
Slide 8: Conclusion – research as a scientific process c r kothari research methodology ppt
For Kothari, research is incomplete without effective communication. He provides a report structure: Introduction to Research Methodology Slide 1: Title Slide
A major strength of Kothari’s work is his practical treatment of measurement scales: Qualitative, Conceptual vs
Kothari defines research as “a scientific and systematic search for pertinent information on a specific topic.” He emphasizes that research is not mere data collection but an original contribution to existing knowledge. He classifies research into four types:
Tabulation: Summarizing raw data and displaying it in compact form for further analysis. Structure of the Final Research Report
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