The Architecture of Modern Myth: The Power of Global Entertainment Studios

The next great studio is likely being coded in a garage right now. But for the moment, when you sit down to escape reality, you are almost certainly sitting in someone else’s boardroom.

and international content, as seen with the global explosion of South Korean productions like Squid Game

• The Winner: Guardians of the Galaxy Vol. 3 proved that character-driven stories still trump CGI spectacle. Meanwhile, Inside Out 2 became a massive smash hit, proving the enduring power of Pixar when released theatrically rather than straight-to-streaming.
• The Struggle: The Marvels became the lowest-grossing MCU film in history, signaling a needed pivot for Marvel Studios.
• The Saviour: On the TV side, The Bear (FX/Hulu) has become a critical darling and cultural phenomenon, proving Disney’s acquisition of 20th Century assets was a savvy move for prestige content.