Indonesian youth culture is a vibrant intersection of deep-rooted traditional values—like gotong royong (mutual assistance)—and a rapid, tech-driven embrace of global pop culture. With roughly 64 million young people (about 20% of the population), this demographic is the primary driver of the country's digital and social transformation. Core Cultural Pillars
Indonesia, the world's fourth most populous country, has a significant youth population. With over 70% of its population under the age of 30, Indonesia's youth culture and trends are shaping the country's social, economic, and cultural landscape. This report provides an overview of Indonesian youth culture and trends, highlighting their values, behaviors, and preferences.
Indonesia is often called a "Mobile First" nation. For the youth, life happens on a smartphone.
For policymakers:
that influence everything from indie art to luxury consumption. Feature: The "Kalcer" Revolution & The Rise of the Persona
Indonesian youth culture is shaped by a mix of traditional and modern influences. Some notable cultural trends include:
- Local music scene: Indonesian youth enjoy a thriving local music scene, with popular genres like dangdut (a fusion of traditional and modern music), and indie rock
- Western music influence: Western music, particularly hip-hop and pop, is also popular among Indonesian youth, with 45% of 15-24 year olds listening to Western music (International Music Managers Forum, 2020)
- Movie and TV show streaming: Indonesian youth are avid consumers of streaming services, such as Netflix (62% of 15-24 year olds use Netflix, according to a 2020 survey by Hootsuite), and local streaming platforms like Vidio and Mola TV