A central feature of the early issues of Ben Settle's Email Players newsletter is the concept of "Infotainment"
The first 15 issues are particularly raw. They were written before he became the "established" figure he is today. In these issues, he is still fighting, still testing, and still furious at the "polite marketers" who lie to their audiences. Ben Settle - Email Players 1 - 15
Ben Settle’s Email Players newsletter (issues 1 through 15) represents not merely a collection of copywriting tips, but a foundational manifesto on the philosophy of autonomous business ownership. To understand these early issues is to understand the transition from "opportunity seeker" to "business architect." A central feature of the early issues of
Here is a deep dive into what makes this sequence the ultimate masterclass in inbox persuasion. The Philosophy of "Infotainment" Ben Settle’s Email Players newsletter (issues 1 through
High-Speed Copywriting: Techniques like the "15-Minute Sales Letter Formula" to avoid being a slave to perfect copy.
: A major lesson involves taking customer research—even obscure fears or frustrations—and turning them into engaging email themes. The 24 Ways to Make Money