Art and Print Production N.N. Sarkar is a specialized textbook frequently used in undergraduate and postgraduate mass communication and graphic design programs. It provides a holistic look at the design process, from the conceptual "art" phase to the technicalities of pre-printing and post-printing. Key Content & Topics
Modern Applications: The second edition includes updated chapters on digital prepress, desktop publishing, and outdoor design. Chapter Breakdown art and print production by nn sarkar pdf top
1. Demystifying the Printing Process The book takes the complex machinery of the print industry—Offset Lithography, Gravure, Screen Printing, and Digital Printing—and breaks them down into understandable segments. It doesn't just tell you what the machines do; it explains how they work, giving you the vocabulary to speak confidently with print vendors. Art and Print Production N
Understanding substrate is half the battle. Sarkar details: Fonts: The book is structured into 21 chapters,
Before the printing press, there is the concept. This section covers:
Discusses technical issues in pre-printing (reproduction) and post-printing (binding, finishing). Business of Graphics: Includes essential professional skills such as , estimating, and project management. Indian Context:
The book is structured into 21 chapters, following a logical production workflow: