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COMMAND 4: The frame controls the picture. To fix a problem, do not fix the engine. Fix the passenger's perception of time. Buy or borrow legally – it’s widely available
"That makes no sense," his manager sneered. "It’s the same slow truck. Why charge more for less speed?"
Dare to be Trivial: Small, seemingly unimportant changes can have massive psychological impacts (e.g., adding countdown boards to train platforms reduces the pain of waiting).