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Merchandise also plays a huge role. His "Royal Blood" clothing line – featuring hoodies with oversized crowns and the year "2012" – sold out 10,000 units in 48 hours in August 2026. The brand bridges luxury streetwear with accessible pricing (₹1,500 – ₹3,500).
Overall, the King Indian 12 Years Old is a sophisticated and refined whiskey that is perfect for special occasions or for enjoying on its own. Its rich and complex flavor profile pairs well with a variety of foods and entertainment options.
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