Riti Riwaj (2020) series on the is an anthology that explores provocative and often exploitative "traditions" or rituals in rural India. Each segment typically consists of two parts and focuses on a different social or cultural custom taken to a dark, sensationalized extreme. Season 1 (2020) Episode Overview
Ullu emerged as a powerhouse in the Indian OTT (Over-The-Top) space by targeting a demographic interested in "bold" storytelling. Unlike mainstream platforms like Netflix or Amazon Prime, Ullu focused on the "R-rated" segment, blending traditional Indian social settings with provocative themes. The "Riti Riwaj" series serves as the flagship for this strategy, focusing on various outdated or controversial societal customs. Understanding the "18 Riti Riwaj" Appeal 18 riti riwaj20201080ps1ullu originalsweb upd